Pictured above: Brian Dolby

Proactive PR has today announced that it is to provide global PR support to Emotum, specialists in broadband software solutions across Europe, Americas and Asia Pacific.

Headquartered in Sydney, Australia, Emotum offers customised and localised fixed-line and wireless broadband software solutions to service providers. Specialising in customer care, Emotum's mission is to create intuitive software that solves the financial and technical challenges of servicing the non-technical mass market.

"Having previously worked with Emotum in 2010 we look forward to continuing to develop our professional relationship, with one of broadband's most successful specialists in customer focused software solutions," said Proactive PR Managing Director, Brian Dolby.

Over five million people around the world already use Emotum software to set-up, configure and manage all their broadband internet and services. All its software is designed and built with the end user in mind and with the aim of ensuring service providers can give customers the best possible experience of internet access using any device or network. It also backs this up with statistics and monitoring tools to evaluate business, performance and usability metrics.

"Emotum's mission is to partner with its clients to create intelligent software for broadband users to help them get and stay connected, offering an unparalleled customer experience," said Craig Norman, Emotum's Managing Director.

"With the help of Proactive PR we aim to increase awareness of the innovative user-centric solutions we have developed, which help service providers to reduce customer support costs, achieve lower churn rates and increase customer satisfaction."