Pictured above: Mark Lewis
Shropshire welcomed its newest restaurant on Saturday evening
during a gala-dinner which also marked the successful completion of
a £1.5-million redevelopment and expansion of Hadley Park
House Hotel & Restaurant, in Telford, and re-brand by
Shropshire based Leisure Marketing Midlands LTD.
Hadley Park House Hotel & Restaurant has been owned and
operated by Mark Lewis and Geraldine Lewis since 2003. They have
steadily built a reputation for quality dining, comfortable
accommodation and exceptional service; and following a period of
extension refurbishment, investment and development the hotel,
which now offers 22 luxury bedrooms, a 140-seater function suite
and a dedicated Restaurant, they not only needed a new website,
corporate identity but also a name for their restaurant.
Owner Mark Lewis called for the support of specialists Leisure
Marketing Midlands LTD,who launched a campaign to find a suitable
name for the restaurant, reflecting the heritage of the Georgian
Country House. Generated through their new website, and social
media campaigns, the competition generated an incredible response
of well in excess of 1,000 suggestions.
Mark Lewis comments "I cannot believe how creative some of the
suggestions were, and how much research people had been prepared to
put into naming the restaurant," adding "the campaign in the
regional press and Internet, created by the team at leisure
Marketing LTD was outstanding, and very well managed. We only chose
the name 3 days before the event and their design team even managed
to create us a new logo, reflecting the freshness and heritage of
the restaurant and new name, we and the 60 guests at the gala
dinner were delighted."
The chosen name was 'Dorrells Restaurant" as the hotel's new
extension is built on the remains of the farm buildings, which was
run by the family with the same name, but was in such a state of
poor repair when Mark and Geraldine Lewis bought the premises that
they needed to be demolished.
Dorrells Restaurant in Telford, will be serving local Shropshire
and Staffordshire produce, created by AA Rosette Chef team headed
up by Tim Wesley "We have been operating the restaurant since we
arrived with no true identity, but this naming now gives us an
added focus, and enables us to push our menus further for the
increase in diners - we are already taking many more bookings for
lunch and dinner - its good to see it full with diners, as well as
residents" adds Tim.
Leisure Marketing Midlands LTd director James day comments "The
whole project has been really exciting with the Hadley Park, from
the initial re branding last year, to the website creation, and the
social media activity through their www.twitter.com/hadley_park
account, and now this is really the icing on the cake. The
gala dinner was a wonderful event with a real family atmosphere,
and we were also pleased to see 4 tables who attended from our own
Lifestyle Dining Club gourmetlife, who travelled from as far afield
as Birmingham and Worcestershire to attend the event, and stay
overnight."
For more information on Leisure Marketing visit www.leisuremarketingltd.co.uk