Flint Bishop

Birmingham coffee shop to sell world’s rarest coffee to raise money for Project Waterfall

Pictured above: Jamie Weaver 

 

An independent Birmingham coffee shop will be serving the rarest and most exotic coffee in the world this week - with a price tag which will wake you up as much as the caffeine kick.

Urban Coffee Company on Church Street has acquired a batch of Kopi Luwak, a coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (or Luwak) and passed through its digestive tract. A single cup will cost £8.95, with 20p from each sale going to Project Waterfall as part of UK Coffee Week, which runs from 4th to 10th April.

Jamie Weaver from Urban Coffee Company said: "The price of a cup of Kopi Luwak is more what you'd expect to pay for a glass of champagne in one of Birmingham's bars than your average cup of Joe, but this really is no ordinary coffee. Only about 500 to 700kg per year is produced and worldwide demand from coffee connoisseurs is immense, which means we've had to work extremely hard to secure some of this unique roast.

"The Luwak is a discerning little creature, only eating the sweetest and ripest Arabica coffee berries. After swallowing the berries they ferment in the digestive system where its stomach enzymes break down proteins in the coffee. The inner beans are then passed intact encased in their protective hulls, then collected, thoroughly cleaned, dried and lightly roasted to preserve their complex flavours. The result is a very aromatic and complex coffee, with very little bitterness."

"We wanted to be able to offer an experience totally out of the ordinary for UK Coffee Week, which is all about giving something back to the countries which produce the coffee we enjoy every day. Anyone who buys a cup of Kopi Luwak will not only get to enjoy a gourmet gastronomic experience, but will also be supporting a great cause."

Project Waterfall delivers development projects in coffee-producing countries. The first project will provide clean water to communities in the Mbulu District of Tanzania in partnership with WaterAid.

As well as donating 20p per cup of Kopi Luwak sold, Urban Coffee Company will be encouraging every customer who purchases any of its other coffees to donate 5p to Project Waterfall.

 

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Article published by Midlands Business News on 7 April, 2011

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Articles submitted by Urban Coffee Company:



  • Urban Coffee Company unveils new city centre location - click to read
  • Birmingham coffee shop to sell world’s rarest coffee to raise money for Project Waterfall - click to read
  • Free-app-acino for Birmingham coffee lovers - click to read
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