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Birchover teams up with award-winning Jack Rabbits

Pictured above: (l-r) Carl Bridge, commercial director of Birchover Hotel Apartments, with Amelia Horne, owner of Jack Rabbits

 

Birchover Hotel Apartments has teamed up with Jack Rabbits, an award-winning delicatessen that supplies home cooked meals to take away, in order to offer its guests an added value service during their stay.

The company, which operates 70 luxury hotel apartments in Darley Abbey and Allestree, has partnered with Jack Rabbits on Iron Gate in Derby, in order to offer guests a home cooked meal when they're away from home. 

Guests are sent the menu in advance of their stay, so that if they want an evening meal, they simply place their order from the variety of menu options that are available and the food is waiting for them in their apartment when they arrive. All they need to do is heat it up at their convenience.

The service was piloted towards the end of last year and has been so successful that it will now become a permanent fixture and enable the company to compete with other establishments with their own on-site restaurants.

Commenting on the new partnership, Carl Bridge, commercial director at Birchover Hotel Apartments said:

"I am delighted to be working in partnership with Jack Rabbits to provide our guests with the best possible experience during their stay with us. 

"Many of our guests are staying with us on business and don't want the hassle of going to a hotel restaurant. Other guests are families, who prefer the flexibility of eating in the comfort of their apartment and at a time to suit them, so our new service is perfect for them.

"Jack Rabbits was voted best newcomer at the 2009 Derby Food and Drink Awards and it's easy to see why - the quality of its AGA cooked food is second to none. All its food is cooked fresh on the premises and contain no additives or preservatives."

Amelia Horne, director of Jack Rabbits added:

"Working with Birchover Hotel Apartments gives us the opportunity of show-casing our take-away service to a much wider audience and we are really pleased with how many guests are now ordering their evening meals from us."

Set in the heart of Derby, Birchover Hotel Apartments were established more than 20 years ago with the aim of providing luxurious accommodation and a dedicated service.

Each apartment features a lounge, dining area and fully equipped kitchen. Every bedroom is en-suite and many suites have their own sauna. 

Wifi, parking and a wide range of items for families travelling with children, including cots, high chairs, bottle warmers and sterilisers, are all included in the cost.

 

 

 

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Article published by Midlands Business News on 1 April, 2011

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