Derbyshire's Chatsworth House has launched two new gift ranges
with the help of We are Pure, the Nottingham packaging design
consultancy.
The team at We Are Pure worked with the stately home, residence
of the Duke and Duchess of Devonshire, to produce packaging designs
for the two new ranges - one aimed at gardeners and the other at
the home interiors market.
The gardener's gift collection features a selection of
cosmetics, including nourishing hand cream and a hand and nail
scrub, while the interiors range includes items such as a neroli
and white jasmine scented candle, room fragrance and luxury scented
drawer liners. Both lines are being introduced to Chatsworth's
on-site gift shops.
We Are Pure spent almost five months on the brief, using
Chatsworth's grounds and interiors to inspire the final
concepts.
The final designs for the gardener's range, delve into the
history of the gardens, with each of the aluminium containers
featuring a description of one of the estates famous views or
background information on one of the key horticultural features.
Designs for the completed interiors collection are based on key
items of furniture in the house and include patterns from some of
the wallpaper used in the rooms. The multi-side images on each of
the cardboard packs results in a mirrored effect when positioned
next to another box, creating an image of a complete piece of
furniture when the packs are merchandised together on the
shelf.
Commenting on the project, David Rogers, owner and creative
partner of We Are Pure, said:
"For us, it was about creating a design that meant visitors
could take home a little piece of Chatsworth House. Lots of own
brand offerings have very basic packaging design and consist of
little more than a logo, but we wanted this concept to have real
impact.
"People visit Chatsworth to learn about the history and
heritage, which is why we decided to include it in the packaging
design and produce something bold, yet quintessentially
English.
"By taking this approach, it makes it more significant than the
average impulse or gift purchase and inspires the consumer to
return to Chatsworth time and again to discover what else it has to
offer."