Warwick Conferences has produced a pair of films that showcase
their award-winning facilities and staff.
The films seek to convey the breadth and depth of Warwick
Conferences' collection of award winning training, conference and
events venues, and celebrate the spirit of the people who work
there to make every event a success.
Rachael Bartlett, head of sales and marketing at the University
of Warwick-based business, comments:
"Concisely communicating the scale of our offering can be a
challenge - not just in terms of explaining the quantity and
variety of our facilities, or how our fit-for-purpose furnishings,
technologies and catering enhance our delegates' time with us, but
also in terms of articulating how it's our people that bring it all
together to make every event special.
"The short films premiered today tell this story beautifully,
each in just 90 seconds. They offer potential and existing
delegates an insightful glimpse into Warwick Conferences' fantastic
facilities, dedicated staff and convenient location."
Each film concentrates on a different aspect of Warwick
Conferences' business. The first explores the Scarman, Radcliffe
and Arden training and conference venues, while the second gives an
insight to the possibilities open to events hosted on the
Conference Park.
But instead of simply showing the facilities, the stars of the
films are all genuine members of staff (no actors were involved)
who showcase the more intangible elements of Warwick Conferences'
offering, such as their passion, dedication and versatility.
Chris Bailey, creative partner at WAA, who oversaw the creation
of the films, explains:
"The films show staff outside of their usual environment, going
to every length they can to ensure delegates get the premium
experience. For example, one segment features an IT professional
fluffing up a pillow - an analogy of how he helps delegates get a
good night's sleep by taking care of all their IT and audio-visual
needs."
Rachael adds:
"Film is a medium that's become more accessible to more people
in recent times; viewing content on YouTube has become part of our
daily routine for example, and some reports even suggest that film
is an expected part of the online experience. As we continue to
develop our facilities and reach out to new audiences across the
globe, we felt the time was now right to commit our story to the
small screen.
"We are very proud of the final results - they're quite a step
on from the 'facilities walkaround' you'll often find in our
industry and I hope viewers enjoy watching them as much as we did
making them."