The brand new Lincoln division of Totally Dynamic, the UK's hottest vehicle transformation company, is really trucking. The dynamic duo who run the Lincolnshire franchise have been called in to help revamp one of the region's biggest and most successful transport companies.

Ryan Travis and Perry Cooper really are on the road to success after being asked to start wrapping the haulage fleet of Craven Transport, which has been offering a high quality operation in Lincolnshire for years.

Being asked to design and wrap the trucks was a real coup for the two car enthusiasts, who only started their wrapping operation at the end of last year. The distinctive red and white lorries are a familiar sight in the Lincolnshire countryside as they take their bulk cargoes to market.

But Ryan and Perry have not only done a terrific job for transport and agricultural businessman Andrew Craven, who owns the fleet - they have also saved him significant amounts of money.

Ryan explained: "Mr Craven runs a very friendly, reliable and professional haulage operation which is well known locally. But he was buying white trucks and then taking them to a traditional paint shop to have them painted in his red and white livery.

"By the time he had spent money on preparing the trucks, spraying them and having graphics and logos applied - plus the value he lost on resale because the trucks were painted - he was losing in the region of £4500 on each tractor unit."

Ryan, who quit a senior executive position in a local car dealership to grab the chance of working with Totally Dynamic, was able to wrap the vehicles in durable, glossy protective film for a fraction of the price of a traditional spray job - and when Mr Craven wants to sell them on, they can be returned to their original colour in pristine condition.

The Lincoln team were able to call on Totally Dynamic's UK-wide design expertise and they offered Mr Craven a portfolio of 15 designs to choose from for his major rebranding exercise.

He said: "Totally Dynamic offered a comprehensive, quality service at a highly competitive rate. Getting the branding right is an expensive business in a fleet as big as ours - we have 25 lorries operating out of our base at Stickford, near Boston.

"Perry and Ryan have transformed one lorry cab and as a result we have made some slight changes on a second one. There is no doubt that vehicle wrapping is a much more cost effective option than traditional paint jobs."

The Craven contract is just one of many orders which have been flooding in to Totally Dynamic's Lincoln centre in the Lyndon Business Park in Farrier Road - even though the team had to delay their official opening day because of the severe winter weather.

Perry, who has more than 20 years of experience in the vehicle window-tinting business said: "We had our official opening ceremony at the beginning of March which was a great success.

"There has been a great deal of interest from local car dealers who are keen to give customers the colour of car they want even if they don't have it in stock. By coming to us they can have the car in any colour - or colours - and successfully close another sale."

It is the first time that drivers in Lincoln have had the chance to treat their cars to the same pampering as Premier League footballers and international celebrities, who regularly commission Totally Dynamic's UK centres to make their supercars stand out even more from the crowd with head-turning wraps such as matt black and brilliant gloss white.

Ryan said: "Vehicle wrapping has really caught the public imagination this year. It is now recognised as the smart way to give your car a unique new look at a fraction of the cost of other methods."