Flint Bishop

Shropshire firm expands market for dental product

Pictured above: Dr Thomas Norlin D.D.S.Odont.Lic

 

A unique anti-halitosis mouthwash that is already the number one over-the-counter seller of its kind in four other countries will be made available to all UK dental professionals at the Dentistry Show which takes place at the NEC in Birmingham on March 4th and 5th.

CB12 was launched onto the UK market from its Shrewsbury base in October last year, but was only available to Denplan dentists at that time. Now every dental practice in the country will be able to purchase and stock the product which can be ordered in quantities as small as one box at a time.

Clinical comparison studies carried out by the Microbiology Unit of West of England University, Bristol, have proved CB12 neutralises and prevents production of the foul smelling volatile sulphur compounds (VCSs) which cause endogenous bad breath. When tested against four other commercially available mouthwashes the product came out top.

CB12 was developed by, a leading dentist and implantologist who practices at The Dental Spa on Oxon Business Park in Shrewsbury. He says: "Unlike a lot of other products CB12 works by chemically binding itself to tissues in the oral cavity and effectively stopping VSCs in their tracks. The product can be used by anyone over 8 years of age and a single dose remains effective in keeping the breath fresh for twelve hours."

 

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Article published by Midlands Business News on 1 March, 2011

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