Pictured above: Reggae Reggae star Levi Roots shares the
secrets of his entrepreneurial success
Popular chef, musician and entrepreneur Levi Roots, of Reggae
Reggae Sauce fame, will be visiting Loughborough Students' Union on
29 March, to share the secrets of his entrepreneurial success.
Part of Loughborough University's ongoing programme of Student
Enterprise events, which gives students an opportunity to network
and learn from real-life entrepreneurs, Levi will tell his amazing
story of triumph over adversity and entrepreneurship at its best
through an engaging, interactive and musical session.
Levi quickly rose to fame after appearing on BBC 2's Dragons'
Den in 2007, where he introduced his home-made Reggae Reggae Sauce
and received backing from entrepreneurs Peter Jones and Richard
Farleigh in return for a 40% stake in his business. After appearing
on the TV show, Reggae Reggae sauce won an initial exclusive
listing at Sainsbury's and within six weeks the sauce was on the
supermarket shelf and demand was incredible. Today the sauce is
stocked by all major retailers and extended to a range of new
flavours and products.
Levi will be treating the students with some delicious on-stage
cooking and will share tips of the trade on how to cook great
tasting, healthy food quickly and easily. With his roots in Reggae,
Levi will also be performing live music with his 7-piece band of
professional musicians, playing his own material - including the
fabulous Reggae Reggae Sauce song - and classic reggae hits from
across the years.
"All Loughborough University students are encouraged to come
along to this free evening event, which fuses food, music and
education to create a fun way to learn from an experienced
entrepreneur", says Amy Bowmar, Student Enterprise
Officer.
"Our exciting annual programme of extra-curricular student
enterprise events is designed to help students develop practical
business skills and enterprising thinking. This Levi Roots event is
a great example of how you can enhance your personal development
while at university in a fun, sociable, inspirational and educating
way," she continues.