A Birmingham profit-for-good management and human resources consultancy has appointed Lichfield-based Ian Strachan Communications Ltd to handle its press relations.

Rednal-based Naturally Concerned has brought Ian Strachan Communications on board to raise its profile and help with forthcoming product and service launches.

Naturally Concerned was established in 2008 by personnel and management expert Rob Ball, who previously held HR director positions at GKN and before that MG Rover. He established Naturally Concerned in memory of his wife Alison, who died from a brain tumour. All profits from Naturally Concerned go to Alison's favourite charities.

"We are not a conventional consultancy, but we believe passionately that a business or organisation can only succeed with the efforts of its workforce. We work with a number of businesses, with that as a key principle. We will shortly be involved in some exciting launches, which is why we needed specialist PR help," said Rob Ball.

"We chose Ian Strachan Communications because of its wide-ranging experience and contacts and its no-nonsense, value-for-money approach to PR, which will fit this company's culture well," he added.

This is the second client win in a month for Ian Strachan Communications, which recently added Hopkins - one of Birmingham's oldest manufacturing companies - to its growing portfolio.

Ian Strachan Communications Ltd was set up eleven years ago by Ian Strachan, formerly corporate affairs director at Birmingham commercial vehicle manufacturer LDV and corporate communications director at Rover Group. Major clients include  Mansell Construction and the Hartshorne Motor Group.

Ian Strachan said, "Naturally Concerned is a fascinating company with a unique background and I am delighted to have been given the opportunity to help the company raise its profile."