A Warwickshire company is targeting the hugely lucrative global major international sports events market at the world's most prestigious sporting conference.

Commercial Doctor Ltd, of Chase Meadow, Warwick, is joining a West Midlands delegation to Sport Accord, the premier global event that brings together more than 1,500 representatives from all international sports organisations, sports governing bodies and host cities.

This year's Sport Accord convention is being held from April 3-8 at the Park Plaza Westminster Bridge Hotel, London, where UK Trade & Investment (UKTI) and Advantage West Midlands have booked a stand for West Midlands companies to showcase their expertise in supplying goods and services to major sports events and venues.

The region's attendance at Sport Accord is aimed at identifying opportunities beyond the London 2012 Olympics, particularly looking ahead to the 2014 Winter Olympics in Russia, 2014 FIFA World Cup and the 2016 Olympics in Brazil, the Glasgow 2014 Commonwealth Games and the 2018 FIFA World Cup in Russia.

Sport Accord is expected to contribute £3m initially to the UK economy, with much more expected through new contracts in the long term.

Commercial Doctor Ltd is a consultancy firm, which specialises in helping its clients make the most of global sports business opportunities arising from events and projects.

Established in 2005, the company completed UKTI's Passport to Export programme for new exporters last year.

Managing Director Philip Gray said: "Sport Accord is the one event where the whole sports world gets together and every activity is represented.

"We will be promoting the capability of the West Midlands sports industry by showing how companies that are successfully supplying goods and services to the London 2012 Olympic and Paralympic Games can replicate this model in Brazil, Russia, Qatar and other global event host countries.

"Brazil is a major target market for us and UKTI recently provided funding for me to take a training course in Portuguese. This is proving to be hugely helpful as I'm now gathering information on the best way of entering the market and for putting together proposals for potential Brazilian and UK clients."

Jim Johnston, West Midlands Business Manager for the 2012 Games, said: "Sport Accord is an unparalleled opportunity to promote the West Midlands to an international audience, just 15 months before the start of the London 2012 Games.

"Firms in the West Midlands have already supplied previous major international sports events. For example, Simworx of Kingswinford sold two mobile motion simulators to a sponsor of the Turin Winter Olympics 2006; and Brinton Carpets of Kidderminster supplied flooring for the new Terminal 3 building at Indira Gandhi International Airport in Delhi, ahead of the Delhi Commonwealth Games last year.

"West Midlands businesses have already won contracts worth nearly half a billion pounds to supply goods and services to the London 2012 Games, and associated projects. Sport Accord now gives these companies the opportunity to use the expertise gained from their London 2012 success, to bid for similar tenders from upcoming major sports events around the world."