Pictured above: Anthony Cook, Mohammed Hussain and Ruel Taylor of Mobile Fun with their 'Online Retailer of the Year' award

Online mobile accessories retailer Mobile Fun beat off stiff competition to win the coveted title of 'Online Retailer of the Year' at this year's Mobile News Awards, held at The London Hilton on Park Lane on Thursday 17th March.

Since 1995, the Mobile News Awards has been the UK mobile industry's biggest and most prestigious awards evening, attracting up to 1,000 guests each year. This year's sell-out Mobile News Awards event saw close to 900 mobile industry representatives attending the black-tie gala dinner, where the 19 award categories were independently judged by industry experts.

Mobile Fun Managing Director, Mohammed Hussain, was presented the award for 'Online Retailer of the Year' by event host, Lancashire funny man and broadcaster Jason Manford.

Ian White, Editorial Director at Mobile News, commented: "Of the three finalists for this award, Mobile Fun was recognised as the winner thanks to the company out-performing established online retailers and being a business that has seen considerable growth over the last two years."

Mobile Fun has also been ranked sixth in the Entertainment - Mobile Phones industry in the latest Experian Hitwise UK Top 10 Awards programme. The annual Experian Hitwise UK Top 10 Awards recognise excellence in online performance through public popularity, awarding websites in more than 160+ key industries online.

Results of the Experian Hitwise UK Online Performance Awards are based on the Internet usage of more than 8 million UK Internet users with winners receiving the greatest market share of visits throughout 2010 in their online industry.

Established in 2000, Mobile Fun has grown to become of the UK's leading online retailer of 'Everything Mobile' - offering a market-leading range of over 7,000 globally-sourced accessories for mobile phones and other mobile devices from its www.mobilefun.co.uk website. Following increased order volumes in 2010, Mobile Fun saw staffing figures jump from 37 at the end of 2009 to 49, including staff in France and Germany.

Mohammed Hussain, MD at Mobile Fun, said: "We are delighted to receive this award from such a highly-regarded publication as Mobile News. It recognises all the hard work our team has put into growing Mobile Fun over the past year. We have exceeded all expectations in driving business forward, from launching a second successful international website in France to the introduction of a dedicated business team and brand new gaming accessories website, GamingZap.com.

"Being named 'Online Retailer of the Year' proves that our strategy of launching niche accessories websites and expanding internationally has been the right one. We pride ourselves on offering an unparalleled product range, which has resulted from our strong portfolio of global suppliers. These relationships enable us to react quickly to new mobile device launches and provide the widest range of accessories within this rapidly changing market."