Pictured above: Label Apeel managing director, Stuart Kellock

Label Apeel, the fast-growing Leicester-based self-adhesive label manufacturer to the retail, food, and manufacturing industries, has broken into the German beverage labelling market with two prestigious contract wins.

The company, which is driving to expand in the lucrative beverage market, has signed exclusive deals with Weingut Herbert Becker - a vineyard in the Kraichgau wine region; and Mall-Brau - a brewery in Meckesheim, to supply bottle labels.

Stuart Kellock, managing director at Label Apeel, says the two companies chose Label Apeel because of its reputation for quick and simple customer solutions. He adds: "We were interested in helping them to solve their problems; in the German industry few labelling businesses are willing to invest the time and effort for smaller brands. We helped the winery modernise its look and the brewery to solve a technical quality issue."

Previously, Weingut Herbert Becker had front and back bottle labels. Now, Label Apeel has designed a self-adhesive wrap around label for its products. Weingut Herbert Becker has also taken advantage of Label Apeel's in-house free design service by having the wrap around fully redesigned. 

"Weingut Herbert Becker wanted to keep but enhance its chapel logo and so we have redesigned the labels for premium brands and other products," said Stuart.

Stuart continues: "Mall-Brau had issues with the colour of its labels previously, when it was using wet glue labels. We helped it to create new self-adhesive labels and solved the problem."

Label-Apeel's "one-stop-shop" approach to the beverage market is set to reap dividends and the company is targeting further clients at home and throughout Europe. This aggressive targeting of the sector could mean that it will represent half of the company's turnover in the future, meaning further growth for the Leicester company.