A viral game designed to raise awareness of a range of
anti-virus software products has attracted over 800000 hits in the
first month since launch.
The project, called Virus Wars (http://www.viruswarsgame.com),
is a collaboration between two Newcastle-under-Lyme companies -
viral game specialists Koko Digital and software developers
BitDefender - and has been played 818664 times since it was
released on February 1st.
The game is available in three languages - English, French and
German - and rewards players with discounts of up to 50% on
anti-virus software, as well as the chance to win an iPad.
Koko Digital Director Chris Steele said: "Virus Wars is one of
the biggest projects we've ever worked on, and features multiple
levels, and a wide selection of enemies and upgrades.
"It's a strategic puzzle game, where the aim is to defend your
base from the attacking virtual viruses for as long as possible, by
purchasing and strategically placing your army of defence
towers.
"It's up to you to build a strong defence and stop them
destroying your base."
Virus Wars is also available to play on Facebook
(http://apps.facebook.com/virus-wars), allowing players to take on
their friends and earn more credits by inviting others to play.
Chris Steele said: "The response has been fantastic, from both
the audience and BitDefender, and we're already starting to discuss
potential future plans to extend their social media presence."
Koko Digital was established by directors Chris Steele, Karl
Bloor and Stuart Howarth in 2006 to create viral advergames and
social media applications. They have worked with a number of
blue-chip clients including Red Bull, Cancer Research UK and
Epson.