Viral game specialists Koko Digital have launched their latest
creation to raise awareness of the National Census.
The Office for National Statistics launched the 2011 Census for
England and Wales in February, and commissioned the
Staffordshire-based agency to put together a game to encourage more
of the UK population to file their completed questionnaire
online.
The result was Census Man, starring a super hero who must fly
around his neighbourhood, collecting citizens with questionnaires
and dropping them off at the nearest post box - before his time
runs out!
It is hoped the game, and its Facebook counterpart, will enable
more people to file their answers before the March 27th deadline,
and therefore avoid a fine.
Koko Digital Director Chris Steele said: "We had almost 40000
views in the first week since launch and are now rapidly
approaching 250000 plays.
"It was a great project to work on and we hope it will lead to
more public sector contracts in future."
Koko Digital was established by directors Chris Steele, Karl
Bloor and Stuart Howarth in 2006 to create viral advergames and
social media applications. They have worked with a number of
blue-chip clients including Sony Music, Confused.com and
Microsoft.