Hewlett Packard, in conjunction with Intel, is investing in a significant 6 month reseller campaign, 'Peak to Peak',  promoting incremental sales of Intel based HP server products.

Hewlett Packard Partners in the UK and Ireland have been invited to take part in the incentive, which challenges participant avatars to climb the peaks of 12 of the world's highest mountains online, winning themed reward and the chance of a real life mountain-top holiday. Hewlett Packard's internal sales teams will be competing in a separate, parallel incentive.

The programme is the work of Stratford upon Avon based Corporate Rewards, and features their trademark creative theming, animated graphics, interactive games and multiple reward elements.  One reseller has already described the programme as 'Farmville for techies' 

'From initial feedback from the HP UK&I channel we are very confident that 'Peak to Peak' will be a great success and help contribute in a fun and innovative way to the continued growth of the HP industry standard server business' said Paul Kember, HP UK&I Country Manager - Industry Standard Servers.

Corporate Rewards has been designing incentives for HP, initially in conjunction with fellow customer Microsoft, since 2004.  

Says Corporate Rewards MD Sean Wilkinson 'Peak to Peak represents Hewlett Packard's largest investment with Corporate Rewards so far, and reflects both organisations' belief in the importance of the role of incentives in boosting reseller sales performance'