Birmingham-based Barnett Ravenscroft Wealth Management (BRWM)
has chosen betterpr to promote its innovative investment approach
to a UK audience.
The Worcestershire agency will be working with BRWM to plan and
implement media and marketing strategies on a national scale for
the firm, which works with high net worth individuals, families and
trusts and offers a complete wealth management and financial
planning service to those with around £1 million in
investable assets.
betterpr has worked with BRWM over the past three years to
establish its brand and develop its website and investment
brochure, which have been instrumental in raising the company's
profile and differentiating it from its competitors.
Now the Bromsgrove firm has been tasked with helping BRWM to
effectively communicate its passive investment philosophy to new
and potential customers and to raise the company's profile in the
national media. The campaign will encompass media relations, video,
social media, direct mail and web-based marketing.
Commenting on the appointment of betterpr, BRWM managing
director Richard Wood said:
"Our investment approach is simple and proven to work but, as it
goes against the grain of so much investment advice in the media,
communicating it to the public is not a straightforward task.
"betterpr has worked with us for a while on developing our brand
and online presence, and have proved they can grasp what initially
seems a counter-intuitive concept, understand it and communicate it
effectively. They have become a valuable part of our team."
betterpr consultant Mary Whitehouse, who heads up the BRWM
account, said:
"BRWM is a fascinating client to work with and has a great story
to tell. Once potential clients understand the philosophy, they
tend to be hooked - so our task is as much about educating new
clients as attracting new business, and we're looking forward to
using some innovative techniques to achieve this.
"betterpr has many years of expertise in the professional
services sector with campaigns designed to support business growth
and win new clients. We look forward to utilising this experience
with BRWM."