Pictured above: Zoe Ball

Talke based Microdermabrasion experts Skinbase have chosen television and radio personality Zoe Ball to front their own special chat show. The show which is to be screened in the 800+ beauty salons across the country in which the treatment is available and is also hosted on You Tube, brings together 12 women who took part in an eight week trail of the Skinbase system candidly discussing how skin problems have affected their lives and what difference the microdermabrasion has made to them.

The programme -produced by Staffordshire's Inspired Film and Video - follows the women during the treatment process and combines interview footage with their own video diaries to give a feel for the journey each individual made through the process. The women were then brought together in the studio to talk with Zoe.

"Zoe was great. She is so warm and personable that our volunteers really opened up to her and forgot the cameras were rolling, talking about the confidence problems their skin had caused for what was in some cases decades. We didn't want this film to be a sales pitch but a genuine test of our product and what it can achieve and we were delighted with the results." said Skinbase MD Richard Faulkner.

"We have worked with Inspired before and knew we could trust them to produce the film we had envisioned and were delighted when they secured Zoe's involvement as she fits our brand perfectly. We will definitely continue working together and seeing as we have a large share of the market in Italy we are hoping to do a similar project there later in the year."