Following a busy 2010, Midlands based Willoughby PR has recently added a new account to its rapidly expanding portfolio of clients. Work has already begun for Zip, the World and market leader in instant boiling water systems, as it increases its best selling range of HydroTaps for commercial and domestic applications.  

Following the launch of a number of new products in January, WPR will continue to work on the entire Zip product range as the Company's retained PR consultancy.   Jo McCarthy, deputy managing director said, "Working with such a highly regarded brand and innovative product is a real privilege for us and we are very much looking forward to delivering some fantastic results for Zip this year."

David Bradbrook, marketing director for Zip Heaters UK added, "We are delighted with WPR's work on the launch event, which was the best possible start to our new PR partnership. Judging by the fantastic turn out we had on the day, WPR clearly has extremely strong relationships with our core trade and consumer press, which is one of the reasons we appointed them. I am very much looking forward to taking the Zip brand forward with the help of the Willoughby team."

This latest win follows a recent recruitment drive for the agency as well as the successful launch of WPR digital last year.

For more information about Willoughby PR, please visit their website here: www.willoughby-pr.co.uk