Pictured above: Les Farrington

For companies taking part in myM-link's 'Chain Reaction' campaign, 35% felt that a new supplier would help their business grow. 

That represents a huge opportunity for companies in the medical and healthcare supply chain, who may have the skills or products that these firms are looking for. Surprisingly just 26% of companies were focusing on new sales leads, while revised legislation, increasing awareness, and new product development all polled 11%.  

With new companies signing up to the campaign at www.mym-link.co.uk every day, this snapshot is changing constantly, but it is proof that this unprecedented drive to link every healthcare and medical company in the UK could have the potential to make the crucial connections needed for businesses to reach the next level. 

Initiated by the Birmingham-based specialist membership organisation, myM-link, the campaign has attracted response from companies including Smith & Nephew, Primasil, Intelligent Orthopaedics and the Binding Site, who completed the 100th link in the chain. 

myM-link manager Sue Wilde said: "It's clear that making the right connections is incredibly important to life science companies, and to find out that 35% are actively looking for UK partners to help their business grow demonstrates the scope this campaign could have.  Through active participation and by association, our aim was to connect every Life Science company in the UK, but there's already so much potential here, we just need more suppliers to share their business dreams, and perhaps we've got their future customer already in the chain."

Companies have just one month left to join the chain, and need to fill in an individual 'link-card' online, stating the one thing that could transform their business, and list the three companies with whom they would most like to do business. The link-cards are available online at www.myM-link.co.uk.