Leicester's leading public relations consultancy, hopwood PR, is investing £20,000 in digital media and communications technology.

The investment covers a new website integrated with social media as well as new information and communications technology, and an upgraded agency management system.

Managing director Duncan Hopwood said: "We have built a reputation for conventional media relations, and that is still an important part of our business, but much of our work today is in digital media, especially social channels. This investment equips us to make the most of these powerful new media for clients, who want to be seen, heard and talking to their customers wherever they are online."

hopwood provides PR and marketing services for growing businesses, the property and regeneration sector, charities and not for profit organisations. 

The agency has been nominated for, and won, a number of regional Chartered Institute of Public Relations awards including Best Business to Business Campaign, Best Charity Campaign and Best Low Budget Campaign

The new website is scheduled for launch at the end of this month.