Digital marketing agency Tomorrow People is applying the power
of online marketing to help a great British business stay ahead in
challenging times.
As the UK's largest manufacturer of badges, Badges Plus has
helped to badge up schools, charities, trade unions, businesses and
other organisations for more than 30 years.
Now the company is taking a step forward in its expansion, with
design and marketing expertise from Birmingham-based consultancy
Tomorrow People.
Tomorrow People is currently running a Search Engine
Optimisation (SEO) and Google AdWords Pay Per Click (PPC)
advertising campaign that has already helped to turn the company
into a global business. Since the campaign started, Badges Plus has
shipped over £50,000 of badges to destinations outside of the
UK in just one quarter!
Now Tomorrow People are aiming to boost the company's sales even
further, with a website tailored around a customer-base that spans
trade unions, charities and the public sector.
The new site will combine two websites - the main website will
promote Badges Plus to organisations across the UK while a bespoke
ecommerce site will allow customers to buy from their standard
range of badges and lanyards.
The new site will also make it easier for third sector and
public sector organisations to get the badges they need when they
need them, using the 'buy now' ecommerce area.
Schools get special attention in the new site, in a dedicated
section that lets them order from the company's full range of
badges and medals. The new site even allows teachers and others to
order personalised badges for their school and see what they will
look like before ordering!
Customers can sign up to updates through the website using
Tomorrow People's email marketing tool, Mail Send. Badges Plus can
then keep in touch with their customers through targeted email
marketing campaigns tailored around industry, location or other
criteria. The company can then see who is responding to their
updates, with ongoing monitoring through Google Analytics.
Tomorrow People has designed the website to grow with the
business. It has been set up with a bespoke Content Management
System that lets Badges Plus edit text on every page and manage the
main and schools product areas. The company can also change pricing
information to suit their marketing strategy.
Robert James, Associated Director at Badges Plus commented:D
"The expert help we're getting from Tomorrow People has already
seen us benefit from an increase in sales of 15%. The new ecommerce
site is an essential part of our plan for the future development of
our business."