Pictured above: Professor Michael Beverland
Birmingham City University welcomes Professor Michael Beverland,
from the University of Bath, to give a lecture on 'Strategic Design
Orientation and Authentic Brands, later this week.
The lecture is the first in the 2011 Design Built-In lecture
series, held in conjunction with Aston University, School of
Engineering and Applied Science, with the support of The Birmingham
Post.
Michael Beverland is a Professor of Marketing at the School of
Management, University of Bath. His research over the past decade
has focussed on developing design-led businesses and the management
of brands, including his well known book, 'Brand Authenticity: The
Seven Habits of Iconic Brands'.
He has also focussed on how customers find meaning through
design and consumption activities, co-authoring two notable books,
'Memorable Customer Experiences' and 'Why Women Shop - Secrets
Revealed' and has a strong focus on developing practical models for
managers to build brand value and excite customers using
qualitative research methods.
The lecture is free to attend, and will take place at 3pm on
Thursday 3rd February 2011, at Room 138 Visual Communications,
Birmingham Institute of Art & Design (BIAD).
To book a place contact Beverley Nielsen on
beverley.nielsen@bcu.ac.uk