Pictured above: Lovell Midlands Regional Director, David Gough

Affordable housing and regeneration specialist Lovell Midlands has committed to continue its investment in apprentices despite the challenging economic conditions. The company has given the official Apprenticeship Week its wholehearted backing, and has outlined plans to add to the current 16 apprentices currently working in the Midlands region, with two new apprentices in Stoke to be the latest new recruits.

Regional Director of Lovell Midlands David Gough commented:

"Throughout the recession and the continuing challenging business environment, we have never stopped recruiting apprentices. Not only are they the lifeblood of the company and its future, but many of them come from communities that we are regenerating and therefore play a vital part in making that regeneration happen. We look forward to welcoming many more talented and committed apprentices this year and beyond."

Lovell's apprenticeships are unique. Apprentices complete all their formal learning at the residential Lovell Craft Academy at Stephenson College, Leicester. This intensive way of learning produces remarkable results: the Craft Academy has completion rates of 86%, while the national average is 70%.