The Great British Eatery, situated in Broadway Plaza in
Birmingham has cemented it's plaice amongst the fish frying elite
from across the UK, by becoming one of the first shops in the
country to scoop the prestigious Fish and Chip Quality Award.
The National Federation of Fish Friers (NFFF), the trade body
that represents the nation's fish and chip shops, runs the scheme
as a way of raising standards within the fish and chip trade,
enhancing the profile of the industry.
The scheme is a way of rewarding and promoting shops that
provide excellent quality products and work to the highest
standards of hygiene, as well as those who show a high level of
competence.
Nathan Wright, Manager at the Great British Eatery said: "The
entire team worked exceptionally hard towards obtaining this award,
it is a testament to the hard work and passion that we put into
serving the nations favourite dish."
To qualify, each shop has to go through an inspection by an NFFF
Approved Assessor who assesses the shop's presentation, hygiene and
cleanliness, staff training, equipment, frying and sales skills and
most importantly the quality of the cooked product.
Bill Crook, the National President of the NFFF explains: "This
award sets the new benchmark for quality within the industry.
It will signal to the consumer that they can buy with
confidence where the award is displayed, and it will encourage more
outlets to raise their standards."
Each Fish and Chip Quality Award is valid for two years and
retention is dependent on standards being maintained as validated
by NFFF officials and appointed assessors.
Great British Eatery is no stranger to winning awards having
scooped 3rd prize at last year's fish and chip shop of the year
awards (No.1 in England, 2010). GBE only use fish from sustainable,
well managed stocks and have recently introduced Mackerel onto the
menu to show their support for channel 4's 'Big Fish Fight'.
Pushing the boundaries of what we expect from a traditional chippy,
GBE now deliver within a 2 mile radius from the shop - meaning you
don't have to drag yourself away from the TV or go out on cold
winters nights to enjoy their delicious food!