Flint Bishop

Latitude enjoying a purple patch

Real Estate Investors' (REI) mixed use complex at Latitude in Birmingham's China Quarter is now nearing full occupancy.

West Bromwich agents Bond Wolfe, acting for Birmingham-based REI, saw the Purple Bar & Lounge open ahead of Christmas.

Now the penultimate unit remaining is under offer, with a Chinese supermarket set to take 800 sq ft of premises on a ten year lease at £19,000 per annum.

Electrical contractor Matthew Clayton, for whom the Purple Bar & Lounge is a new venture, said the business was doing well despite launching in the teeth of the December bad weather.

The venue, 1,578 sq ft at Latitude units ten and eleven, taken on a ten year lease, has a capacity of 220.

Fitted to a high standard, it offers specialist cocktails and food.

James Mattin, Bonde Wolfe managing partner, said: "The Purple Bar & Lounge has shown exactly what can be done with a blank canvas at Latitude.

"In return for a substantial rent free period they were able to go in and fit out the space to their exact requirements rather than having to work around an existing layout. With nearly all units at Latitude let, we are delighted with how the marketing programme has gone."

Purple Bar & Lounge joins a mixture of other tenants including bars, restaurants and a beauty salon.

Real Estate Investors, headed by property investor Paul Bassi, acquired the unbroken retail parade for £2.25 million "off plan" in 2008 from George Wimpey City.

Sited on the corner of Hurst Street and Bromsgrove Street, Latitude is an eight storey, mixed-use development made up of 189 designer apartments over seven floors and 12,000 sq ft of commercial retail space at ground level.

 

 

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Article published by Midlands Business News on 3 February, 2011

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