With Social Media Week set to take global centre stage next week (7-11 Feb 2011), local online marketing specialist the Stafford Website Company is launching a new service to help companies in Staffordshire and the West Midlands embrace this ever-evolving platform. MD Penny Gamble explains:

"We regularly get enquiries from people who want to embark on social media campaigns but who don't know where - or how - to start. Common concerns include a lack of understanding as to how their business will relate to the social media environment, worries that managing profiles will be time-consuming and a belief that they 'won't have enough to say'. We aim to dispel all of these myths; providing a service that will give clients with a slick, professional social media presence customised to their own branding and offer them support them in building the confidence to manage their online communities.

"We're confident that, no matter whether your business is aimed at a consumer or business audience, social media is an increasingly valuable marketing tool - in fact, we're already reaping the benefits; having had several enquiries as a direct result of our Facebook presence."