Pictured above: drpgroup managing director, Dale Parmenter
and IVCA CEO, Marco Forgione
Communications and events managements specialists the drpgroup
has hosted a seminar and networking event in conjunction with the
International Visual Communications Association (IVCA) to help
build ties between the UK corporate visual comms industry and its
Chinese counterparts.
The event, held in early January, saw professionals from UK
businesses and representatives from Chinese companies XL Stobo,
China Guanghua Science and Technology Foundation and Cultural and
Creative Industry Foundation and the China Image Film Festival come
together at the drplondon offices for presentations on the future
collaboration of the two nation's industries.
Speakers included the IVCA's CEO Marco Forgione and China
Guanghua Foundation's Zheng Wenjun who spoke about the immense
potential for collaboration between the UK and Chinese comms
industries and the huge benefits of partnerships in one of the
world's fastest growing and most important new marketplaces.
The IVCA has launched a number of trade missions to China and
has hosted Chinese government officials in conjunction with the
China-Britain Business council, while this was the second
networking event hosted by the drpgroup.
The drpgroup is also sponsoring the newly-announced IVCA China
Awards, which will form part of the IVCA Award Ceremony 2011. The
awards, announced at The China Creative Awards in Beijing, will
recognise excellence in Chinese creativity in four categories -
Film/DVD, Live Events, Digital and Animation.
Dale Parmenter, drpgroup managing director, commented on the
continued development of relationships between the two nation's
industries: "Communication in business is a necessity understood by
professionals across the globe. Holding events like this is an
invaluable way for both countries to gain an understanding of how
the other approaches the same issues of corporate communication and
employee engagement.
"Although drpgroup is delighted to host events such as these, it
is important that the whole UK comms industry gets behind
initiatives spearheaded by the IVCA so we can all benefit from the
partnerships and relationships developed between our two
nations."
drpgroup is an integrated full-service communications agency,
designing and producing communications solutions globally. The
group assists a wide range of corporate clients to effectively
communicate to internal or external audiences, through award
winning video, events, print, interactive media and team
development solutions.