Pictured above: The Roserrow site
A Shropshire based business consultancy that prepared a leading
Cornish golf and leisure destination for market and facilitated the
sale has been appointed by the buyers to work with them on a total
business redefining project.
The Roserrow site, a 405-acre golf and leisure complex with a
diverse holiday property portfolio spanning the prestigious coastal
area around Polzeath, was one of the most exciting leisure and
property developments to come onto the market last year.
Following the successful sale The Business Company, whose
offices are near Shrewsbury, was asked to lead on the strategic
development of the business, identifying the business personality
and values, undertaking comprehensive management development and
determining the route to market. The firm will join forces in some
areas of the work with local design house, Clear Design, combining
their experience and unique models in business strategy, business
improvement, people development, brand, marketing and creative
design.
Ellen Morley, Principal of The Business Company, said: "Starting
next week with a series of focus groups to establish preferred
customer needs and measure current service delivery, we will be
working with the business to redefine their brand and then with the
whole management team to ensure customers receive a unified
experience across every aspect of the business."
"Business brand is all about the personality of the business,
and that isn't just about a logo or the décor - it cuts
right through to the business core and the heart of its DNA.
Roserrow offers a whole eclectic mix of leisure offerings and
caters for local clients as well as national and overseas visitors.
It is our job to ensure that the business culture, systems,
processes, behaviours, measurement tools and communication within
the business translate not just into an enviable ambiance but also
into the management style, performance and customer experience that
will enhance its reputation even further."
For more information about The Business Company, please visit
their website here: www.thebusinesscompany.biz