Flint Bishop

Consultants to re-model top UK leisure business

Pictured above: The Roserrow site

 

A Shropshire based business consultancy that prepared a leading Cornish golf and leisure destination for market and facilitated the sale has been appointed by the buyers to work with them on a total business redefining project.

The Roserrow site, a 405-acre golf and leisure complex with a diverse holiday property portfolio spanning the prestigious coastal area around Polzeath, was one of the most exciting leisure and property developments to come onto the market last year. 

Following the successful sale The Business Company, whose offices are near Shrewsbury, was asked to lead on the strategic development of the business, identifying the business personality and values, undertaking comprehensive management development and determining the route to market. The firm will join forces in some areas of the work with local design house, Clear Design, combining their experience and unique models in business strategy, business improvement, people development, brand, marketing and creative design.

Ellen Morley, Principal of The Business Company, said: "Starting next week with a series of focus groups to establish preferred customer needs and measure current service delivery, we will be working with the business to redefine their brand and then with the whole management team to ensure customers receive a unified experience across every aspect of the business."

"Business brand is all about the personality of the business, and that isn't just about a logo or the décor - it cuts right through to the business core and the heart of its DNA. Roserrow offers a whole eclectic mix of leisure offerings and caters for local clients as well as national and overseas visitors. It is our job to ensure that the business culture, systems, processes, behaviours, measurement tools and communication within the business translate not just into an enviable ambiance but also into the management style, performance and customer experience that will enhance its reputation even further."

For more information about The Business Company, please visit their website here: www.thebusinesscompany.biz

 

 

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Article published by Midlands Business News on 11 February, 2011

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