Pictured above: Pete Thein, owner of Pete's Upper Crust
Café, outside the new shop front
A popular café in Long Eaton has had a facelift to
restore the building to its glory of 100 years ago.
Pete's Upper Crust Café in High Street has had major
changes under the Townscape Heritage scheme to enhance the town
centre.
The building started life as George Mason's greengrocer's, and
was later a bakery. Around 30 years ago it became the Upper Crust
Café and adopted its new name when Pete Thein bought it in
November 2006.
At the age of 15 Pete was a commis chef in Oxford then after
five years became a contracts manager in the construction industry.
But after 16 years of travelling from Nottingham to London he
yearned for a different course in life.
"My heart was always in catering and I wanted to run my own
café business," he said. "I was scouting around for an
existing business which I could take over and add my personal
touch."
After renting the building he bought it two years ago and sought
to restore it under the Townscape Heritage Initiative funded by the
Heritage Lottery Fund, English Heritage and Erewash Borough
Council.
He was helped by Alan McGowan, of Alan McGowan Chartered
Architects, based in Tamworth Road, who drew up the scheme, applied
for grant funding, and has managed the project.
The project has three phases. The first involved the roof and
structural repairs, including new chimney stacks and replacement
windows.
There are plans to bring new life to the empty upper two storeys
by creating two flats.
The second involved recreating the shop front as it was 100
years ago based on old photos and drawings. Entrance measurements
varied slightly to allow access for disabled people.
Other work included painting Pete's name across the front and
finding a specialist supplier of an Edwardian-style box awning.
Original ornate yellow and dark green tiles were found behind
false walls. These will be exposed in the final phase, refurbishing
the interior.
Total cost will be more than £100,000, of which 67 per
cent will be grant aided.
"The refurbishment looks wonderful," said Alan. "With so many
empty shops around it enhances the street scene and shows that a
traditional high street can fight back."
Pete is delighted. "It meant that I could put something back
into the street scene that will last another 100 years," he
said.
The proof of the pudding is that Peter has had lots of
compliments from customers and business has increased 25 per cent
since the new shopfront was installed.
With the café open seven days a week, Pete is helped by
20-year-old Nathan Dale and 21-year-old Ellie Morgan, both of whom
were taken on through Connexions when Pete bought the business.
They have passed their NVQs, and Nathan has become a partner.
The café will hold a party at 6.30pm on February 25 to
celebrate its 100th birthday, complete with cake and performance by
Long Eaton Silver Prize Band. Erewash MP Jessica Lee will
attend.
This will also host the results of the town's good trader
awards, in which Pete has twice won the best restaurant/café
section.