A Midlands-based marketing agency is looking to treble its use of video after the latest statistics show the medium is the best way of reaching target audiences.

Omnisity, based near Birmingham, has invested in state-of-the art equipment to produce high quality videos for its clients, which it says will deliver complex business ideas quickly and efficiently to web users.

The business-to-business (B2B) marketing agency is launching a drive in 2011 to promote the use of video as an effective marketing tool for its customers. It has already doubled video output for B2B sites in the last six months, with this set to treble in 2011.

The emphasis on video comes as research suggests a well-optimised video is 53 times more likely than text to appear on the front page of Google. As a result, video can have a hugely positive effect on a company's search engine optimisation (SEO).

Emma Bloomer, Sales and Marketing Manager from Link51, who use a range of Omnisity services, said:

"We are always looking for ways to improve both traffic generation and conversion ratios on our sites. The videos created by Omnisity are starting to have some very positive results."

Video web pages also generate four to seven times higher engagement and response rates than static image and text pages.

A third of middle managers aged under the age of 50 view work-related videos every day, while 65% of all videos are viewed between 9am and 5pm, Monday to Friday. 

Brands using online video have seen increases of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media.

What makes video even more effective for businesses is that the cost of production has reduced significantly in the last two years, due to better software and high definition camera technology.

Typical projects now range from between £1,000 to £4,000.