Pictured above: Land agent Clare Davies of Berrys shows the
new QR bar code on the sale board outside Pigeon Door, Condover,
Shropshire
Property selling is going high tech with the use of QR bar codes
to communicate details of properties through mobile and
smartphones.
The technique has been adopted by Shrewsbury chartered surveyors
Berrys to enable prospective buyers to more easily access the
property particulars they are looking for.
The first sign board with the QR code was launched this week
(Feb 9) by Berrys outside the property Pigeon Door near
Condover.
"We believe that we are the first property agent to adopt the
technology and we are hoping it will help prospective buyers find
the information they need much more quickly," said Sarah Reece,
associate partner with Berrys at Shrewsbury Business Park.
A QR Code (stands for Quick Response) is a specific bar code
readable by camera phones. The phone, when equipped with an
appropriate reader application, can scan the image of the QR code
which will take it straight to the relevant web page.
"We are going to print QR codes on all our signboards allowing
passersby to simply point their smart phone at this code and get
immediate access to the property details, a PDF brochure, the price
and a contact phone number.
"Already clients who have seen the codes have told us that they
will make finding property details so much easier and they can't
believe no one else is using them!
"This revolutionary launch is just one example of Berrys'
constantly evolving marketing strategy. This, along with social
media use, video blogging and a regularly updated website, allows
us to market our clients' properties in a unique and bespoke way,"
she added
The QR code is a 'hard' link and equivalent to clicking on a
link on a website. These codes are widely used in Japan and are
gaining popularity. QR code apps are available on a large number of
smartphones, making the use of QR codes extremely simple,
revolutionising the way business is carried out.
For more information contact Sarah Reece at Berrys on 01743
271697 email sarah.reece@berrybros.com or visit their website www.berrybros.com