Pictured above: (l-r) Luis Vianna from sponsors White Concierge, Chris Cresswell from LaSer UK and comedian Marcus Brigstocke

Solihull-based LaSer UK is celebrating a hat-trick of award successes, including coming ahead of American Express, MBNA and Santander to win a prestigious national Cards & Payments Award.

The leading provider of credit and loyalty services, which is one of the biggest employers in Solihull town centre, scooped the coveted award for Best CRM Programme ahead of the international card providers.

LaSer UK was recognised for its VIP customer campaign for retailer M&Co; an integrated loyalty campaign which identified key customers and offered specific rewards without excluding others.

On the same night, LaSer UK was highly commended in the Midlands Excellence Awards for its revolutionary electronic finance facility, e@sicredit, which offers completed credit agreements in ten minutes instead of ten days. It was also named as a finalist in the Learning & Development category at the same ceremony.

The awards capped a fantastic 2010 for the company, which has doubled in size since 2008 and smashed through its billion pound lending milestone ahead of target in September.

Stephen Hunt, CEO of LaSer UK, said: "We are delighted to be recognised in this way and it shows how far we have come as a company in recent years. Three years ago, with the acquisition of a new business, we were two businesses in two locations with two very different cultures. 

"We have worked hard to improve communication within the company and to implement a strong CSR programme which is engrained in the culture of our business - resulting in strong growth of the business and fantastic results. These awards, recognising every part of our business from HR and product development to loyalty and marketing, are a very well deserved reward for everybody involved." 

For more information visit www.laseruk.com or for LaSer UK's consumer website, visit www.creation.co.uk