Training is an expensive business and for some companies, it can be difficult to invest money in an activity where the returns can be perceived as difficult to measure. On the other hand, training and development can also mean the difference between prosperity and failure. 

This is the perfect time to be looking at training. With the much-publicised skills gap meaning businesses are competing for talent, a well qualified workforce is a massive advantage. It's also high on the Government's agenda which means there may be funding available to support you.

Why train?

Creating a 'learning organisation' - where everyone is constantly learning and applying their learning to bring about improvements - will help create a more dynamic and competitive business. People will work smarter, they will innovate and your company will be more competitive. 

Jill Barcroft, Engagement Manager at County Training, part of Shropshire council says "It can be a daunting prospect when you first start to think about introducing a training strategy in your company, Managers often ask themselves: "What kind of training should I be providing? How much is this going to cost me and how am I going to pay for it?" 

What training should you provide? 

The process of determining what training you need to provide, begins with your business strategy. First you need to identify what are your business is trying to achieve? The second stage is to determine what skills and knowledge your business needs in order to achieve your goals. The third stage is to identify which of those skills your staff already possess, this will enable you From there you can identify the skills gap and therefore the training you need to provide in order to fill the gap. 

County Training, are offering free organisational skills analysis for all businessses in Shropshire who are considering training their staff. Your organisational needs analysis will be conducted on a one-to-one basis by a vocational training specialist who will be able to discuss the best  options available for your business.County Training also have government funding available for some training provision.

Businesses from Whitchurch and the surrounding areas are invited to attend an information drop-in on Wednesday 9 February as part of Apprenticeship Week 2011. County Trainings team of training and recruitment experts will be on hand to discuss the various opportunities that may be available to your business and will even be able to book your one-to-one free organisational needs analysis. The event will run between 12pm and 6pm at The Talbot Centre, Whitchurch Business Park, Shakespeare Way, Whitchurch, SY13 1LJ. There are appointment slots available for those that would like a more in-depth meeting. To book, businesses should call 01743 255191.

Councillor Steve Charmley Portfolio Holder for Culture & Leisure commented "Improving the skills of your workforce will  increase the productivity of your business and help to to compete in an ever changing and challenging economy. I would urge businesses in Shropshire to take advantage of County Trainings free offer - this proactive approach can only result in a positive outcome for local businesses".