Pictured above: Paul Bulzacchelli
Lichfield accountancy firm, Naylors Accountants Ltd, has
undergone a complete rebrand and change of name.
Inspired Accountants Ltd is the new name which was officially
unveiled along with new corporate branding to the firm's clients
and business partners via a Champagne launch event which took place
in late January at Swinfen Hall Hotel, near Lichfield. The launch
event was a great success and attracted in excess of 150 local
business people from in and around the West Midlands.
Company Director Paul Bulzacchelli commented: "The repositioning
of our brand is integral to our strategy and business plan. We have
invested in understanding what our clients and potential clients
desire from an accountant and as a result we have developed our
business substantially over the last five years. 2011 is the right
time for us to launch a new brand to accurately reflect our core
values, work practices and business outlook.
"We are proud of our history but at the same time we are on an
exciting journey and our new brand marks a significant step in our
transformation as a business. I remain focussed and committed to
growing the practice, developing our service offerings and ensuring
we engage with our clients and business partners in the best
possible way."
Practice Manager Kay Lewis added: "Our new name and visual
identity will help us to communicate that we have a forward
thinking approach and that we strive to provide a high quality
service with proactive advice that helps our clients maximise their
profitability and minimise their tax burden.
"We want everyone who deals with us to be inspired and have the
business support to help them to look forward to the future with
confidence and optimism."
Mr Bulzacchelli concluded: "We are a modern and proactive
accountancy firm and we now have a brand to reflect this."
Inspired Accountants are based in Lichfield and provide a
comprehensive range of accountancy and advisory services to
individuals, self employed people, partnerships and limited
companies.