The chain industry is being adversely affected by the rise in
material costs which has resulted in many manufacturers increasing
the price of their chains. However Wolverhampton based Donghua
Limited, the UK distribution arm for one of the world's largest
chain manufacturers, has bucked the trend by announcing a price
freeze.
Talking about their decision Bob Wellsbury, managing director of
Donghua Limited, said: "All directors of the Donghua Group's
European subsidiaries, including myself for the UK, agree
wholeheartedly with the decision not to erode our reputation for
high quality chain products. We will therefore continue to select
high quality raw materials in the manufacture of all of our chains.
Our customers can remain assured that our chains will continue to
perform over and above product guarantees and require less
maintenance during their life, thereby providing an affordable,
long term solution."
He added: "We recognise the need to support our customers during
these difficult economic times and we are therefore very pleased to
announce that we will endeavour to hold pricing at its current
rate* for as long as is practically possible, continuing to offer
great value as well as great quality."
The Donghua Group uses high quality materials for every part of
their chains. This has been a contributing factor that has enabled
Donghua to be a major player in Europe for over 20 years under
western brand names.
Donghua has now become a leading supplier in the UK market under
their own brand name and set up a UK distribution centre near
Bentley Bridge in Wolverhampton in 2009, and this year is planning
to expand their presence in the agricultural sector with their
range of high strength and specialised steel agricultural chains.
The company recently attended the FTMTA Exhibition in Ireland with
its product partner, Reliance Bearing & Gear Co Ltd, and a
number of significant investment and promotional activities are
planned throughout the year.
* Prices are held at Donghua's discretion and are subject to
status and existing business arrangements.