Viral advergame specialists Koko Digital have joined forces with
one of the UK's biggest travel exhibitions as their official viral
partner.
The Staffordshire-based company, which designs branded viral
games, has launched their latest game - called Travel Frenzy - to
promote the Travel Technology Europe exhibition.
It is hoped the game, which was launched on Monday 10th January,
will raise the profile of the February event, and emulate the
success of Koko's other travel-related projects.
They have worked with a number of well-known travel brands
including Net Flights, Gulf Air, Rough Guides and Seasons
Holidays.
Koko Digital Director Chris Steele said: "We were chosen as
viral partners for the TTE exhibition because of our success
promoting other events over the past few years."
Travel Frenzy puts players in charge of their own travel shop,
with the aim of the game being to book as many holidays as possible
in the time allowed. Time bonuses are on offer for players who get
three happy customers in a row.
Koko Digital were viral partners for the E-Commerce Expo North
and South 2010, Ad:Tech London in 2008 and 2009, the 2008 and 2010
Online Marketing Shows, and the Technology for Marketing and
Advertising events in 2008, 2009, and 2010.
Travel Technology Europe takes place at Earl's Court in London
on February 8th and 9th. More than 3000 visitors and 80 exhibitors
are expected at this year's event - the largest to showcase
travel-related technologies in Europe.