Pictured above: Silverberg Opticians 

The latest state of the art software upgrade from West Midlands based practice management software specialist See20/20 is proving to be an industry winner with the UK's top opticians.

With over 50 new account wins in the past six months, the recently updated dispensing and ordering module from See20/20 has already been implemented by Merseyside's exclusively renowned Silverberg Opticians, Rawlings group and South Wales based group Gwynns Opticians.

The practice management software specialist has invested over £450,000 in this major upgrade to its dispensing and ordering module in line with advancements in lens and ordering technology, whilst simultaneously streamlining and advancing all other modules.

See20/20 clients have achieved significant improvements in dispensing spends, communication, customer service and efficiency with its latest pioneering system. 

Sales and marketing director at See20/20 Paul Houston explains this is the first major software development for See20/20 since acquiring the company in February this year.

He said: "By being one step ahead in our industry, we have managed to not only improve our software but also introduce an impressive number of new customers to See20/20.

"It allows users to input a dispense quickly and easily, send validated orders direct to any major lens suppliers/labs and process transactions at the till in under 90 seconds - whilst automatically and simultaneously updating stock figures, calculating VAT and profit margins.

"Our latest module is helping eye-care professionals grow their profits by increasing dispensing values and eradicating mistakes, as well as improving the overall dispensing/ordering journey for both patients and practice team members."

Designer frame specialist Silverberg Opticians has introduced the See20/20 system into its Liverpool city-centre branch.

Managing director and practicing optician at Silverberg Opticians, Ian Silverberg believes it is the most sophisticated system available today.

He said: "The system has allowed us to work smarter when approaching re-calls, appointment booking and marketing to new and existing customers. It has also supported us when introducing direct debit payments and becoming a paperless practice".

"We stock over 2,500 designer frames in our practice, so it is vital we have the most advanced software to ensure the efficiency of all our dispensing and ordering."

Selwyn Jones director and senior optometrist at Gwynns Opticians said: "We reviewed a range of practice management systems and decided See20/20 offered the most flexible and easy to use software on the market. 

"The latest module is going to make ordering and dispensing so much quicker and accurate, which will save us money and time when undergoing stock takes."

The See20/20 system can be used to manage multiple branches at the same time meaning stock can be shared and patients can visit different outlets - all of which will have access to their records, saving them from being tied to the same outlet.

Over 300 organisations and practices across the UK now use the See20/20 system.