Following the success of their other Midlands gyms - Wolverhampton & Birmingham West, Pure Gym officially opens their tenth UK site this Friday, following a million pound investment that has transformed the former Tiger Tiger site into a state of the art 22,000sq ft gym in Fiveways Entertainment centre. 

In addition to its 24 hour opening times, Pure Gym offers an innovative no-contract approach to membership, alongside a membership fee of just £16.99 per month.

The fully air-conditioned club will house over 220 pieces of brand new kit, including world renowned cyclist, Lance Armstrong's LIVESTRONG spin bikes by Matrix, and vibrating Bodycore functional training platforms. The club will also offer over 40 free classes per week, including spin, circuits & legs, bums and tums.

Members will receive a free exercise induction, access to a dedicated member's area on the website complete with online training and nutritional advice, and a personal training service is also available. 

Pure Gym's Managing Director Peter Roberts, said: "The Pure Gym concept is based around a passion for fitness, which is why we have focussed on offering world class fitness equipment at an affordable price. We believe everyone should be able to keep fit & healthy, so we have stripped away unnecessary facilities such as saunas, cafe bars & fluffy towels, and have replaced them with all the latest kit, such as functional training zones with kettle bells and vibration plates.

We offer 24 hour access, so that the public can find time to work-out in their busy personal schedules. We truly believe that exercise should be enjoyable, which is why we do not tie people into a contract -keeping fit should not come with small print!"

For more information on the Broad Street BID visit www.broadstreet.co.uk