Nottingham-based oriental food specialist Asiana yesterday opened its new delicatessen bar in its city centre food store to give customers an authentic Eastern alternative to traditional nibbles and finger food. Asiana is going from strength to strength as the new deli bar comes only weeks after the opening of its new fish counter.

Indian and Chinese inspired delights are on offer at the deli bar, including hand-cooked samosas, spring rolls, chutneys and pickles. All of the Indian food is cooked at Asiana's Nimboo restaurant in Beeston, while the Chinese food is catered by local suppliers.

Sam Sangha, owner and managing director of Asiana Ltd, comments: "Shopping habits are constantly changing and people increasingly look for pre-made and time-saving foods. Our new deli bar is perfect for those wishing to pick up a quick bite to eat, or for those who are hosting a party and who would like some tasty treats for their guests." 

Customers can try before they buy and Asiana's store staff are on hand to offer their knowledge and advice about what foods are on offer and what works best with them as an accompaniment. Customers can also re-create what they find at the deli bar as all ingredients are sold in-store. 

"The deli bar is situated at the front of the store, so when people walk into the shop they can take in the wonderful smells of spices. We wanted to create a deli bar that is about quality, taste and enjoying food, while offering something a little bit different, which is something I think we have achieved."

Asiana's Nottingham store is located at the bottom of the Woodborough Road and is open Monday to Saturday, 9am to 6pm and Sundays, 11am to 5pm.