A clever new device for pouring liquids in a controlled fashion without wasteful over-filling and spills has been developed and patented by a Midlands-based business.

The innovative Easy-Fill insert can be used to safely and securely dispense a wide variety of fluids for a diverse array of applications in the automotive, DIY, food and beverage, horticulture, hotel and licensed trade, and medical industries.

It not only filters and delivers the liquid in a smooth, even flow into receptacles such as drinking glasses, fuel tanks or medicine bottles, but also automatically stops dispensing the fluid once the required level is reached.

The low-cost plastic insert, specially designed for integration into an existing or new product, is the latest invention of brothers Jim and Richard George, of Staunton, Gloucestershire.

The non-spill dispenser idea was initially conceived for a multi-purpose safety spout for filling fuel tanks on portable power tools and is already stocked by a number of retailers in the agricultural, automotive and marine markets.

As well as a novel component for companies involved in the liquid storage and dispensing sectors, the insert will be used to develop a wider range of cost-effective, Easy-Fill products such as wine bottle and soft drink dispensers.

"Having the ability to cheaply and quickly dispense liquids to a precise level offers many advantages. Imagine being able to fill a wine glass to a consistent and precise level in a few seconds," commented Jim George.

The Easy-Fill insert had plenty of potential either supplied as bespoke components for integrating into existing and new products or developed as a licensing opportunity, he added.

The George brothers are responsible for creating a host of innovative products during their three decades in business including Postsaver, a protective sleeve that doubles the life of fence posts.