Crest Nicholson is urging house hunters to visit Park Central in Birmingham city centre to take advantage of HomeBuy Direct, the government backed assistance scheme which runs until the end of January.

An affordable means of getting onto the property ladder, HomeBuy Direct allows a £93,000 property at Park Central to be purchased for £65,100, by eligible purchasers with a household income of less than £60,000. The assistance scheme sees the government and housebuilder cover up to 15 per cent each, or 30 per cent in total of the property price with a loan. This leaves the buyer with a more affordable mortgage for the remaining 65 per cent together with a five per cent deposit. 

"This really is the last chance for house hunters to take advantage of HomeBuy Direct," commented Susan Young, sales and marketing director for Crest Nicholson. "It is a golden opportunity for those previously priced out of the housing market to get onto the property ladder and start 2011 in a home that is not only brand new but also excellently located in the heart of Birmingham city centre.  I would highly recommend a visit to Park Central before the end of the month when this fantastic scheme will be withdrawn from the market by Government." 

Bordered by Bath Row and Lee Bank Middleway, and just minutes from The Mailbox, Park Central is an award winning Crest Nicholson development which features an extensive choice of stylish new apartments and townhouses, set around eight acres of landscaped public parkland.  

Lower Parkside, the latest phase of the development, offers a range of one and two-bedroom apartments alongside highly exclusive two, three and four-bedroom freehold townhouses. Properties at Lower Parkside are available from £93,000 for a one-bedroom apartment, with two-bedroom townhouses priced from £180,000.  

The first show home at Lower Parkside is a three bedroom, two storey townhouse property which opened to the public this month. The property boasts a contemporary open plan kitchen, dining and living area with French doors leading to the rear garden on the ground floor. Upstairs, the property presents three well-appointed bedrooms, the master including an ensuite bathroom and balcony overlooking the front of the property.

Styled by Intu Interiors, the show home has been dressed in neutral tones with accents of gold, silver and grey, combining a blend of fabrics and textures within the furnishings to create a warm and welcoming new home. Designed to appeal to young professionals and families keen to experience city living in an attractive parkside location, all of the furnishings within the show home can be replicated on the high street, enabling purchasers at Lower Parkside to furnish their homes at an affordable price.

Susan Young, sales and marketing director for Crest Nicholson commented: "We are delighted to have started 2011 with the launch of a brand new show home at Park Central and our first on the Lower Parkside phase. This townhouse property is stylishly dressed and presents a rare opportunity to buy a new build house including private rear garden in Birmingham city centre. With a range of other properties also available at Park Central including one and two bedroom apartments, we have homes available for purchasers on every stage of the property ladder."

For more information on Park Central, please call the sales team on 0121 666 4666. Alternatively visit the marketing suite, which is open daily from 10am to 5pm and is located at Park Central, 2 Mason Way, Birmingham B15 2EY.