InfoMedia Services, the mobile agency, today announced the appointment of Siobhan Healey to head up it's recently launched social media management bureau for leading sports brands and personalities.

Building on the success of InfoMedia Services' mobile offering to top flight football teams and other sporting organisations, the InfoMedia social media service encompasses monitoring, engagement and evaluation across all major platforms such as Facebook, Twitter, YouTube and the personal sites of the sportsmen and women involved.

A member of the Chartered Institute of Marketing, Siobhan Healey was previously marketing manager at training leaders PTi and prior to that, retail marketing executive at mobile operator Orange.

Siobhan Healey, InfoMedia Services said: "Mobile social media is one of the hottest technologies around right now and I am really excited by the opportunities and possibilities of this role. InfoMedia has an outstanding track record when it comes to sport brands and mobile and I am looking forward to the challenge of bringing that excellence to social media as well."

Michael Tomlins, managing director InfoMedia Services said: "The crossover between mobile and social media has been one of the major shifts in how people communicate and it is a natural evolution for us to combine the two. 

"We are very pleased to welcome Siobhan to the team to head up this exciting project and we look forward to building our presence in social media management throughout 2011."