Pictured above: Iain Hardman, Director at the multi
award-winning East Lodge hotel and restaurant in Rowsley
With a perfect country house location in the heart of the Peak
District and 10 acres of its own grounds, superior hotel and
restaurant East Lodge has always enjoyed a reputation for looking
good; now the celebrated wedding and conference venue sounds even
better too, thanks to great work and innovative new music playlist
from Chesterfield-based Imagesound.
Imagesound recognised that East Lodge needed the versatility to
have different sounds to set the right tone in each of its key
public spaces and developed a bespoke soundtrack accordingly. The
appropriate music for the restaurant is not always the same as that
played in the bar area so the playlist blended by Imagesound allows
this to be changed and is regularly updated.
"We are delighted with the work Imagesound has done and with our
new music in place we can create an even more atmospheric
experience for our guests," said East Lodge Managing Director Iain
Hardman. "I have never experienced such friendly and efficient
service that is such phenomenal value for money and we would have
no hesitation in recommending their work. Throughout the process,
they have made us feel like their only customer - even helping us
on a Sunday while we were still getting used to the new system.
Needless to say, we are impressed."
The association between food and music has a long history,
making the link between music and meals a potent combination. The
tunes are a mix of easy listening but interestingly, classical
music always seems to go down well at breakfast and this is
reflected in the new playlist. In the music industry, common words
used to analyse musical composition are note and texture - both
terms equally applied in the food industry, as Head Chef Simon
Bradley can attest to. The Imagesound system allows for themes, so
the percentage of festive music has been slowly increasing
throughout December.
"At East Lodge there was a need to deliver soundtracks that
would complement the surroundings rather than detract from them,"
said Imagesound's Rebecca Thompson. "The challenge was to find
music that would harmonise with the existing qualities of the venue
without being overpowering or repetitive, and we hope guests will
sense this has been discreetly achieved."
"East Lodge is all about guest experience and we needed our
music to reflect this," added Iain. "Our atmosphere is not 'painted
on the walls' but is rather something tangible to be experienced
and tasted. East Lodge is a venue to be savoured and with
Imagesound's help; I think we have struck just the right note."
Music may be the food of love for and at East Lodge people love
the food even more thanks to Imagesound. Owned by the Hardman
family, this award winning venue has remained at the top by
constantly improving its service and living by the motto that good
enough isn't good enough: a drive for excellence that has led this
former Hotel of the Year to be one of only 48 hotels in the country
to be awarded a Visit England Gold Award and to be once again
attending the national finals of the Enjoy England Excellence
Awards in 2011 for Outstanding Customer Service and music to the
ears of all who stay there.