Pictured above: Happy Giraffe's new Managing Director, David Cooper

Midlands-based brand communications agency, Happy Giraffe Ltd, has started the New Year with a flourish with the appointment of new Managing Director, David Cooper. One of the leading players in the Midlands marketing scene, David has spent the last two years heading up Marketing and Business Engagement at the University of Birmingham where he was instrumental in the successful re-launch of the University's business brand.

Whilst there he devised and headed up the University's national Heroes campaign and led on the branding of major initiatives such as the Birmingham Science City Research Alliance - part of a £67million project. 

Happy Giraffe has become nationally recognised as a full-service brand communications agency since its establishment in 2002. Despite industry trends and the economic downturn, 2010 was the second most successful in the company's history with new account wins in its core sectors of education, health and lifestyle and professional services. Building on this performance, the company has ambitious growth plans moving forward and the appointment of a new managing director is just the start of things to come. 

Commenting on his appointment, having officially taken up the post at the beginning of January 2011, David elaborates, 'I am extremely pleased to have this opportunity. In the current economic environment agencies need to be far more responsive and focused on client needs. Building on the company's existing foundations will give me the opportunity to develop a creative cutting-edge agency with a national reputation and the capability to deliver an outstanding service to all of our clients.'