Special EFX, based at Ettington Park near Stratford-upon-Avon, the leading awards and trophies business, has won the account for the national launch and roll-out of the new Phab (Professional Hair and Beauty) recognition scheme.  

EFX has designed and is manufacturing the personalised, pierced nickel awards, in addition it is providing individually engraved credit cards and certificates, for all qualifying applicants, and handling the scheme's national fulfilment.

Nergish Wadia-Austin, founder and Chief Executive of Phab, which is the first independent, performance standard in the beauty industry and is supported by leading names including Trevor Sorbie, Angelo Seminara and Errol Douglas, knew it was crucial to find a company prepared to get on her wave-length and capable of inspirational creativity and able to handle the national roll-out of the scheme, if Phab was to have a chance of making the necessary impact, in an industry renowned for its glamour and design talent.

"Melanie Osborne and her team at EFX are a blinding example of what customer service is all about and how it can define your business - nothing is too much trouble for them and the acclamations we have received regarding the stunning awards are the perfect endorsement. Working with Special EFX is proving to be the perfect marriage for Phab". 

Special EFX provides a comprehensive service to Phab: design of the pierced nickel, plated awards, manufacture in two sizes together with gold, silver and bronze personalised, engraved credit cards, and it handles the national fulfilment of the Phab recognition scheme, including the printing of personalised certificates and the distribution of the Phab scheme information material, as Salons and Consultants apply. 

Special EFX designs and manufactures awards and trophies at its Ettington Park facilities and is acclaimed for its creativity, quality and service.