East Midlands Housing Group, one of the region's leading providers of affordable homes, has appointed hopwood public relations to manage tenant communications.

EMH Group is a family of housing associations that have joined forces to provide more than 10,000 high quality affordable homes for rent and shared ownership throughout the Midlands.

Leicester-based PR agency hopwood will produce a family of tenant magazines and support the group's media relations work.

EMH Group brings together East Midlands Housing Association, Midlands Rural Housing, Foundation Housing Association and Three Oaks Homes, enabling the organisations to pool resources and expertise while remaining committed to the roots of each of the four associations.

Louise Riley, EMH Group's communication manager, said: "hopwood impressed us with the range and quality of work they have carried out for clients and their ability to offer value for money; essential for a not-for-profit organisation.

"We also warmed to the team straight away and felt confident they would work closely with us to deliver our PR objectives." 

Entering its 21st year, hopwood provides PR and marketing services for businesses, charities and public sector organisations. 

It has been nominated for, and won, a number of regional Chartered Institute of Public Relations awards including Best Business to Business Campaign, Best Charity Campaign and Best Low Budget Campaign.