Pictured above: Crystal Motor Group's General Sales Manager Chris Whitehead

After meeting a set of stringent criteria Crystal Motor Group, Lincolnshire's largest independent motor retailer, has been selected to take part in Nissan's new Business Specialist programme.

As part of the UK-wide initiative Crystal, which has been identified by the manufacturer as one the country's key dealers, has launched a Business Centre at its Lincoln showroom on Sadler Road.

The specialist business programme is designed to combine the activities of Nissan Fleet and its key dealers so that local fleet customers receive the highest possible levels of support and service in both sales and aftersales.

Central to the programme is the requirement for each specialist dealer to have a true 'commercial customer' orientation in every part of its business.  

The centre's team of experts can provide in-depth advice on vehicles including the Nissan NV200 which has just been named International Van of the Year, finance options, insurance and servicing.

Crystal Motor Group's General Sales Manager Chris Whitehead explained: "As well as the highly trained Business Specialist, Ian Woods, all other staff at the groups three dealerships in Lincoln, Grantham and Boston understand the needs of the business user and will do all they can to provide complete satisfaction every time.

"Combine this with a suite of attractive business specialist offers on the range of fantastic Nissan cars and Light Commercial Vehicles and the local fleet customer in the Lincoln area is sure of the best possible experience."