A brand new, exciting hotel concept combining a unique approach to design and build with operational flair will launch this spring.

A first of its kind, Bloc Hotels breaks boundaries in the UK hotel sector, drawing on cutting edge ideas from around the globe to provide guests with the ultimate hotel experience at a highly competitive rate.   

Taking inspiration from Japanese pod style hotels, the Bloc concept sees beautifully crafted, custom-made boutique  quality bedrooms which, using an innovative build system allows the rooms to be quickly stacked and wrapped to complement the surrounding environment. 

The innovative approach to construction allows for greater density and lower build time - approximately half that of traditional build methods - as well as improved sustainability credentials.   

Guest experience is the number one priority at Bloc Hotels and through in-depth and exhaustive consultation with seasoned business and leisure travellers; the company has arrived at the perfect combination of luxury and price.

Through exhaustive international research, the design and build teams at Boxbuild have created what they believe to be the perfect sleep haven. In consultation with a Scandinavian sleep research centre, they discovered the precise room conditions that should achieve the optimal environment for a good night's sleep and have implemented these throughout the hotel.

Use of significant sound insulation and noise reduction materials, along with luxurious cotton sheets and a top of the range, environmentally sensitive air conditioning unit that research suggests should be set at 18-20 degrees and 30-40 percent humidity, should ensure guests the perfect night's sleep.

An Italian tiled wet room and drench shower, which allows perfect control of temperature settings, adds to the guest experience and achieves a water pressure way in excess of industry standards.  

The scene is completed by the latest 32" inch LED flat screen TV, super fast Wi-Fi and soothing Italian ambient lighting.

Critically to the Bloc concept, all unnecessary space has been removed. Responding to research, which shows that people rarely unpack an overnight bag in order to put away the contents, space hungry wardrobes have been removed in favour of cleverly designed, integrated bag storage areas.  

Whilst quality coffee, croissants, drinks and snacks are available onsite, Bloc's prime city centre locations and surrounding café and dining opportunities, remove the need for expensive to maintain and space consuming formal dining facilities, something travellers have been shown to rarely use within lower priced hotels. 

The brainchild of seasoned design and development team, Boxbuild, Bloc Hotels will open its first site in the thriving Jewellery Quarter, Birmingham, in early 2011. Situated at Caroline Street, Birmingham, B3 1UG, the 15,500 sq ft hotel will boast 73 bedrooms over four floors and has transformed what was once a derelict garage site. 

Director of Boxbuild, Danny Jones, says: "As frequent travellers, the team at Boxbuild were really frustrated with the overpriced hotel market and felt that many are inefficient and badly designed. Our research showed that guests want high levels of comfort and premium quality finishes at a reasonable price, and so that's the approach we've adopted. 

"We chose Birmingham because it's where the majority of the team hail from and, as a city, it's totally open to new concepts," explained Danny. "Ultimately, the plan is to roll out the Bloc concept to other prime urban locations that offer easy access to international airports. London and Manchester are both on our target list."

Prices per room per night start at £60.