Pictured above: (l-r) Darren Patrick, Store Assistant
with Halfords (Malvern) WPC Val Ferreira, Youth Inclusion Officer
with West Mercia Police, Felicity Jubb, CBS Outdoor UK, Cyril
Arridge, Managing Partner, Parkinson Wright LLP and Laurie Green,
Head of Personal Injury Parkinson Wright LLP
The Personal Injury Department of leading Worcestershire-based
law firm Parkinson Wright LLP with offices in Worcester, Droitwich
and Evesham have become joint sponsors together with Halfords, West
Mercia Police and CBS Outdoor UK of a "Be Seen, Be Safe"
advertising poster competition aimed at schools.
In this country according to RoSPA, over 16,000 cyclists are
injured on our roads with around 2,000 of those resulting in
fatalities. Pedestrians are equally at risk with around 31,000
casualties a year and around 650 of those resulting in fatalities.
The problem becomes particularly prevalent in the winter months
when the clocks go back with the group most at risk being around
school age. It is therefore important that in the dark mornings and
evenings, people can be seen by motorists.
The sponsors of the competition have asked school children aged
9 -15 years old to design a poster for their 'Be Seen Be Safe'
campaign. The Malvern branch of Halfords have donated
£100 worth of vouchers for the 9 - 11 year old group winner
and Parkinson Wright are giving away £50 in cash, with lights
and a cycle "D" lock donated by West Mercia Police.
Pupils aged 12 - 15 years old will have the chance to win
£150 cash donated by Parkinson Wright, with lights and a
cycle "D" lock donated by West Mercia Police. The overall winner
will be chosen from both categories and it will be their poster
that will be advertised on the side of a bus.
WPC Val Ferreira, Youth Inclusion Officer with West Mercia
Police who will be promoting the competition in schools said,
"We are absolutely delighted that Parkinson Wright approached us
with this idea. It is an innovative and exciting way to promote
road safety issues with young people. Hopefully it will help to
prevent accidents across Worcestershire and make people think about
their visibility during the winter months."